Who we are

Our website address is: https://www.guideofprague.com.

PRIVACY POLICY (ENGLISH VERSION)

1. Data Controller

The Data Controller is:

MAGICA PRAGA s.r.o
Myslbekova 694/5
Střešovice, 169 00 Praha
Czech Republic
Company ID (IČO): 21487898

Data Processing Responsible: Davide Sirena, company administrator.

2. Types of Data Collected

We may collect the following data:

  • Identification data (name, surname)
  • Contact details (email, phone number)
  • Booking and purchase data
  • Technical data (IP address, browser, device)
  • Data voluntarily provided through forms

3. Purpose of Data Processing

Personal data is processed for:

  • Managing bookings and tourism services
  • Responding to inquiries
  • Administrative and legal obligations
  • Improving website experience
  • Sending service-related communications

4. Legal Basis

Processing is based on:

  • Contract execution
  • Legal obligations
  • User consent
  • Legitimate interest

5. Processing Methods

Data is processed using secure digital systems and appropriate technical and organizational measures.

6. Data Retention

Data is retained only for the time necessary to fulfill the purposes stated and comply with legal obligations.

7. Data Sharing

Data may be shared with:

  • Hosting and IT service providers
  • Payment systems and booking platforms
  • Tour guides and service partners
  • Legal authorities if required

Data is never sold to third parties.

8. User Rights (GDPR)

Users have the right to:

  • Access their data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

Requests can be sent to the Data Controller.

9. Third-Party Services

This website may use third-party tools such as:

  • Booking platforms (e.g. Turitop)
  • Ticket providers (e.g. Tiqets)
  • Review systems (e.g. Trustpilot)
  • Analytics tools (e.g. Google Analytics via Google Site Kit)

These services may collect data independently according to their own privacy policies.

10. International Data Transfers

Some third-party services may transfer data outside the EU. These transfers comply with GDPR safeguards (e.g. Standard Contractual Clauses).

11. Changes

This policy may be updated at any time. Users are invited to check this page regularly.

🍪 COOKIE POLICY (GDPR + CONSENT MODE V2)

1. What are cookies

Cookies are small text files stored on your device to improve browsing experience.

2. Types of cookies used

Necessary cookies

Essential for website functionality.

Analytics cookies

Used to collect anonymous usage data.

Marketing cookies

Used to personalize ads and track user behavior.

Third-party cookies

Set by external services integrated into the website.

3. Cookie Duration

Cookies used by this website have a maximum duration of 30 days, unless otherwise specified by third-party providers.

4. Consent Management (Google Consent Mode v2)

This website uses Google Consent Mode v2, which adjusts data collection behavior based on user consent.

User consent is managed through a cookie banner that allows:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize preferences

Consent signals may include:

  • ad_storage
  • analytics_storage
  • ad_user_data
  • ad_personalization

5. Managing Cookies

Users can:

  • Change preferences anytime via the cookie banner
  • Disable cookies through browser settings

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

6. Consent

By continuing to browse or selecting preferences, users consent to the use of cookies as described.